A 'Singapore' within Singapore
T32 Dental Centre aims to have a brand that denotes quality and assurance
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SINGAPORE may be a small market, but that has not gotten in the way of T32 Dental Centre's growth. Like the city-state, the dental group aims to punch above its weight in the region by tapping its strengths. Coming back from the US after 31/2 years of dental education, its founder and managing director Wong Keng Mun realised that the standards of the dentistry field in Singapore had potential to grow and to reach those seen in the US. He therefore started a dental clinic with the aim of providing top-notch dental care and services to local and regional patients.
This, in his view, is not about bringing in new technologies or following new fads in the market, but a "deep-rooted passion" accompanied by the gumption to challenge industry norms, with the purpose of revolutionising the way people view dental treatments.
Today, T32 is a successful business by most measures. Last year, it made about S$27 million in revenue as a group, and has a presence in Singapore, Hong Kong and the Philippines.
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