Smoov operator

IT IS all smooth-sailing when using Smoov, a platform that lets consumers make payment with their smart gadgets, boost traffic on companies' interactive mobile sites, and allows merchants to develop mobile e-commerce apps.

Smoov was set up in 2008, during the rise of the smart phone era but before the mobile applications boom. Back then, no one believed that the usage of mobile phones would reach the same level as the Internet, noted chief executive officer Steve Wah who found it tough to gain market acceptance initially.

But he and his partners pressed on with their business plan and their perseverance paid off when mobile usage surged. The company now offers a suite of mobile services through its three key services: SmoovPay (a Web and mobile card payment service provider), SmoovPOS (an integrated offline to online point of sale solution) and SmoovPass (an online privilege wallet).