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Solid foundation is key to success

Sunray's trial by fire made management rethink its operations. It has since become one of the largest interior builders in Singapore.

Mindy Tan
Published Thu, Nov 27, 2014 · 09:49 PM
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THE striking gold of Sunray Woodcraft Construction's headquarters stands in stark contrast to the surrounding buildings in the Sungei Kadut industrial area. In conjunction with the move to the new building in May this year, some of the younger management thought that it would be apt to modernise the company logo.

The proposal was stonewalled by the older management, before a compromise - leaning more towards the original design - was reached.

Respect, especially for pioneer staff, is clearly a cornerstone of the interior fit-out company's culture.

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