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Sony shares slump after profit-forecast cut, Q2 loss

Group should reduce costs, launch more aggressive product, business reform: Fitch

Published Fri, Nov 1, 2013 · 10:00 PM

Tokyo

SONY Corp lost US$2.2 billion in market value yesterday after chief executive officer Kazuo Hirai cut his earnings forecast and posted a loss because of stalling demand for Bravia TVs, Cyber-shot cameras and Hollywood movies.

The stock slumped 11 per cent in Tokyo trading, the biggest drop in five years, after Mr Hirai slashed his full-year net income projection by 40 per cent to 30 billion yen (S$378 million). Sony also unexpectedly posted a second-quarter loss, missing analyst estimates for a return to profit.

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