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A special sunrise

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Published Tue, Apr 28, 2015 · 09:50 PM

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    SINCE 2006, Heineken has been the official beer partner for ZoukOut, Singapore's outdoor dance music festival. In December 2013, APB Singapore launched "Sunrise belongs to moderate drinkers" at the festival, which is held on Sentosa island. The aim was to encourage partygoers to pace their drinking so that they could have a good time and last until morning. As an additional incentive, they would be able to witness a very unique sunrise.

    Partygoers at ZoukOut had never seen the sunrise due to the location of the beach. APB Singapore decided to create a sunrise powered by the partygoers. The Heineken sun was a 10-metre wide balloon that contained a light source with adjustable intensity.

    The more partygoers danced, the higher the intensity of light and therefore, the more spectacular the sunrise.

    Heineken

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