Spreading the good news of natural therapy
Peter Lim sees his business as part of a health mission in nation-building
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WHEN Peter Lim walks on the streets, he is sometimes approached by strangers who recognise him as a pioneer in the organic food movement in Singapore. Seeing others believing and benefiting from what he does has been a great encouragement for the 72-year-old president and CEO of Nature's Glory, who quit his job 24 years ago as a highly paid business consultant to set up an organic food company.
The decision to start Nature's Glory at 48 - merely seven years before retirement - confounded many around him. But Mr Lim was determined to have a more meaningful career in the second half of his life. The step into the organic food movement was also an unconventional one at that point, and one that was derided by naysayers. "I was like John the Baptist, talking to nobody in the wilderness," Mr Lim, a Christian, recalls.
It was one that Mr Lim, however, held a strong conviction in, stemming from his personal experiences in battling health challenges. From young, he had been a sickly boy, falling ill every month and also having had to remove his tonsils at eight.
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