Sterling marketing and brand strategies
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Held at one of the iconic landmarks in Singapore, the inaugural Asia Enterprise BRAND Awards 2015 ceremony took place at Shangri-La Hotel on July 28, 2015. The Award ceremony was well-attended by around 300 guests, who gathered to witness and celebrate the outstanding achievements of the 24 winners.
Our Guest-of-Honour Mr Seah Kian Peng, Deputy Speaker, MP of Marine Parade GRC and CEO of NTUC Fairprice, graced the awards ceremony alongside dignitaries such as His Excellency Luis Fernando De Andrade Serra, High Commissioner of Brazil to Singapore and Dr Glanlucca Rubagotti, Deputy High Commissioner of Italy to Singapore.
Presented by CREATIVE Group, the Asia Enterprise BRAND Awards (AEBA) is a premier awards platform in Asia, which aims to recognise sterling local and foreign brands in Asia for their implementation of exemplary marketing and brand strategies. We envision the AEBA to empower recognised brands to further increase their brand presence in the marketplace, so as to triumph in the increasingly competitive business environment. The Awards comprise three categories - Vanguard, Novateur and Grandeur.
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