The Business Times

Stumbling into popiah skins

Published Sun, Feb 8, 2015 · 09:50 PM
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AFTER finding success in various ventures, Mr Goi stumbled into the business that would make him a fortune and cement his position as one of Singapore's leading entrepreneurs.

A neighbouring factory making popiah skins owned by some friends was beset by many problems, including squabbling partners. In a gesture of goodwill, he bought a controlling stake for S$370,000 in 1977, before buying out his partners and taking full control of Tee Yih Jia in 1980.

Mr Goi realised early on that he had to market his wares abroad to expand the business, but would need to boost his production capacity significantly to do that. He imported machines from Japan and implemented a process that produced wraps that were thin and delicate to handle, yet strong enough to stretch. These proved far more cost-effective than hand-made popiah skins, without compromising on the taste.

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