Supplying a nation's household needs

MORE than 30 years ago, Singapore and Malaysia were rapidly growing. There was plenty of demand for plastic products for use at home, but what was available to consumers then was unsatisfactory. "The quality of those products was often not good, and inconsistent, while shipping costs were high and customer demands were rising," recalls Chua Kee Tee, the founder of TOYOGO.

Mr Chua, who was an import-export distributor then, saw an opportunity to enter the market. "As I travelled abroad and networked with our suppliers and business partners, I thought of making merchandise under a local brand to rival the quality of Japanese products," he says.

Hence TOYOGO - a name which sounds like "have everything" in Chinese - was born, set up by Mr Chua and his wife. "We want to produce good quality products and wish that every household will like and use our products," he says.