Throwing out the rule book
Disruptive innovation is reshaping industries and changing the way companies compete.
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TO TRULY disrupt an industry, companies have to do something that the market leader is not interested in doing, says Singapore-based management consultant Scott Anthony.
He cites the example of video streaming service Netflix, which in its earlier years offered customers a subscription-based service to rent DVDs that would be sent to their homes.
This upended an industry led then by Blockbuster, whose business model depended on having the latest movies available to customers who walked into their outlets. The chain guaranteed this by charging late fees.
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