Top consumer brands not always priciest in S'pore

[SINGAPORE] Prices of branded goods are not always the highest here, despite reports that Singapore is one of the more expensive cities in the world.

A government study has found that Singapore prices for items under the three global brands of Apple, Ikea and Zara were higher than the median for up to two thirds of the goods surveyed. (The median is the mid-point in a range.)

However, for most of the items which were more expensive here than elsewhere, the price premiums did not, generally, exceed 20 per cent.