On track to expanding green footprint

GROWING an award-winning enterprise was not exactly at the top of Kenneth Lee's agenda when he founded Green Koncepts in 2009.

Rather, the cleantech startup materialised from an idea that sprung in his mind as he examined his telephone bills. "I could see every call, how long it lasted, and who I was calling. Yet, I asked myself, how is it that I couldn't find out how much energy, when and where, was consumed by each of my appliances?"

The cleantech scene was "the blue ocean" at the time, said Mr Lee in an interview with The Business Times. "When I probed into whether there were any way to measure my energy consumption in detail, there was no solution. I looked around and saw that no one else in the market was doing it."