A track record of innovation
Elmich has invested heavily in developing sustainable products that reduce costs and save the environment
AFTER operating his waterproofing business for a decade, Alan Lee spotted an opportunity to develop a new line of business. The founder of green technology firm Elmich saw that many buildings in Singapore had used gravel to drain out rainwater.
But, at the time in the early 1990s, another new product had come onto the market: a plastic drainage cell that would do the same job as gravel, but in a much more efficient manner.
"It was a no brainer. Between 300kg of gravel and a 2.5kg plastic drainage cell, clearly one was the better choice," he says. With a lighter load, there is more freedom for architects and engineers to design buildings, he notes.
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