Unlocking the hidden joy in pawnbroking

LIKE most entrepreneurs, Yeah Hiang Nam prioritises a quality customer experience to help his brand stand out from the crowd.

This is not just good business sense for Mr Yeah, the founder and CEO of pawnbroking chain ValueMax Group. The fulfilment that comes from helping needy individuals motivates him in his day-to-day work, he tells The Business Times.

"It's the knowledge that our pawnbroking service will provide essential financial help for many in our society who have genuine needs," Mr Yeah said. "Pawnbroking is a business that does social good, and a business that has sustainable earnings."