The world's port of call

IT'S HARD to think of a company more entwined with Singapore's history than port operator PSA International. Even before the arrival of Stamford Raffles in 1819 - which marked the founding of modern Singapore as a free port - the city was known for its thriving harbour from as early as the late 13th century. Some 700 years on, PSA is continuing that rich tradition by branding itself as the world's port of call - a fitting tagline for the group as it aims to become the port operator of choice in the world's gateway and hub ports.

These efforts go beyond mere nostalgia, says Tan Chong Meng, group chief executive officer of PSA. Instead, the quest to be the best is firmly rooted in the desire to see a vibrant future for Singapore's maritime industry.

Says Mr Tan: "From PSA's perspective, Singapore continuing as a global hub port city is not merely a nostalgic association with the past, but a vital imperative for growing our nation's trade and wealth. For the future, we envision a smarter and more productive port which will surpass all the rigorous tests thrown at it, and in time, will move the next 500 millionth TEU (20-foot equivalent unit) with ease and with panache. It will be a port which Singapore, the nation and city, will be proud to be associated with."