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Birthday blues?

Friday, May 15, 2015 - 05:50
MCDONALD'S - the US$94 billion chain known for creating the hyper-efficient kitchen assembly line that defines modern-day fast food operations - turns 75 today, a feat considering the average lifespan of a Fortune 500 MNC is about 45 years. Yet it appears that burdened by this very size and success, it's been losing sales and young customers to smaller, nimbler rivals in five of the past six quarters. In May, it unveiled turnaround plans to boost customer focus and more stable cashflows, but that did not go down well with the market and the stock fell. Still, it remains the world's largest fast food chain, and if its turnaround efforts bear fruit, it may be larger than life

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