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After mega-IPO, Thailand pet food giant ITC takes aim at premium market

The company is opening a new cattery with 48 cats “employed” to test the food

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    • i-Tail Corporation's new cattery, with 48 cats "employed" to test the company's premium cat food, will open in March 2023.
    • Pichitchai Wongpiya, the CEO of i-Tail Corporation in Bangkok.
    • i-Tail Corporation's new cattery, with 48 cats "employed" to test the company's premium cat food, will open in March 2023. PHOTO: I-TAIL CORPORATION
    • Pichitchai Wongpiya, the CEO of i-Tail Corporation in Bangkok. PHOTO: I-TAIL CORPORATION

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    Peter Janssen

    Published Mon, Mar 13, 2023 · 05:50 AM

    [BANGKOK] Fresh from its initial public offering (IPO) that raised 21.1 billion baht (S$817.4 million) last December, Thailand’s premium pet food producer i-Tail is putting some of that money to good use.

    This month, i-Tail Corporation (ITC) is opening its first cattery, with 48 finicky felines “employed” to do what cats enjoy most – eating.

    These four dozen cats, comprising the most well-known breeds, had to go through a tough admissions process to land the job.

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