The Business Times
business-time-50
Asean Business logo
SPONSORED BYUOB logo

After mega-IPO, Thailand pet food giant ITC takes aim at premium market

The company is opening a new cattery with 48 cats “employed” to test the food

google-preferred-sourceAdd BT as a preferred source
    • i-Tail Corporation's new cattery, with 48 cats "employed" to test the company's premium cat food, will open in March 2023.
    • Pichitchai Wongpiya, the CEO of i-Tail Corporation in Bangkok.
    • i-Tail Corporation's new cattery, with 48 cats "employed" to test the company's premium cat food, will open in March 2023. PHOTO: I-TAIL CORPORATION
    • Pichitchai Wongpiya, the CEO of i-Tail Corporation in Bangkok. PHOTO: I-TAIL CORPORATION

    Peter Janssen

    Published Mon, Mar 13, 2023 · 05:50 AM

    [BANGKOK] Fresh from its initial public offering (IPO) that raised 21.1 billion baht (S$817.4 million) last December, Thailand’s premium pet food producer i-Tail is putting some of that money to good use.

    This month, i-Tail Corporation (ITC) is opening its first cattery, with 48 finicky felines “employed” to do what cats enjoy most – eating.

    These four dozen cats, comprising the most well-known breeds, had to go through a tough admissions process to land the job.

    ThailandAsean BusinessAsean

    TRENDING NOW

    Tan Boon Liat Building is an industrial warehouse and showroom landmark located at the crossroads of Outram Road and Zion Road.

    Tan Boon Liat Building sold en bloc to Kingsford Group at lower reserve price of S$950 million

    S-Reits are entering the first-half reporting cycle under a cloud of sluggish equity performance.

    ‘Positive surprises’ in store for S-Reits’ H1 earnings as valuations lag fundamentals, say analysts

    DayOne secured a 500 MW renewable power purchase agreement with Tenaga Nasional in 2025.

    Malaysia data centre boom enters ‘reset mode’ as resource, funding realities bite: S&P

    Weak sales at the two department stores dragged down group revenue, said Metro.

    Metro to close department stores in Paragon, Causeway Point after leases expire

    Latest T-bills Treasury Bills Results & Interest NewsLatest SSB Singapore Savings Bonds NewsLatest COE Certificate of Entitlement News
    Latest Johor-Singapore SEZ NewsLatest BTO Build To Order & Sales of Balance NewsLatest STI Straits Times Index NewsLatest SGX Dividends, Share Price NewsLatest Bonds Market NewsLatest Singapore Stocks To Buy NewsLatest Singapore Economy News
    View More