The Business Times
business-time-50
Asean Business logo
SPONSORED BYUOB logo

After mega-IPO, Thailand pet food giant ITC takes aim at premium market

The company is opening a new cattery with 48 cats “employed” to test the food

google-preferred-sourceAdd BT as a preferred source
    • i-Tail Corporation's new cattery, with 48 cats "employed" to test the company's premium cat food, will open in March 2023.
    • Pichitchai Wongpiya, the CEO of i-Tail Corporation in Bangkok.
    • i-Tail Corporation's new cattery, with 48 cats "employed" to test the company's premium cat food, will open in March 2023. PHOTO: I-TAIL CORPORATION
    • Pichitchai Wongpiya, the CEO of i-Tail Corporation in Bangkok. PHOTO: I-TAIL CORPORATION

    Peter Janssen

    Published Mon, Mar 13, 2023 · 05:50 AM

    [BANGKOK] Fresh from its initial public offering (IPO) that raised 21.1 billion baht (S$817.4 million) last December, Thailand’s premium pet food producer i-Tail is putting some of that money to good use.

    This month, i-Tail Corporation (ITC) is opening its first cattery, with 48 finicky felines “employed” to do what cats enjoy most – eating.

    These four dozen cats, comprising the most well-known breeds, had to go through a tough admissions process to land the job.

    ThailandAsean BusinessAsean

    TRENDING NOW

    Altitude Xperience argued that the rooftop space in contention was not considered an unused space.

    Simba ordered to pay S$700,000 in damages to indoor skydiving operator Altitude Xperience for trespass

    The former employees were sued by Envy’s liquidators to claw back payments including commissions, profit-sharing bonuses and referral fees made to them.

    Apex court dismisses almost all of the appeals by Envy’s ex-employees over S$38 million of clawbacks

    Some industry watchers wonder if Orchard Road can hold its own next to competing retail destinations, both global and local.

    What’s wrong with Orchard Road? Experts weigh in on the street’s cachet and its future

    The airline said it tapped Bank of China, DBS, HSBC and Standard Chartered for the potential bond sale.

    Singapore Airlines plans debut 5-year dim sum bond

    Latest T-bills Treasury Bills Results & Interest NewsLatest SSB Singapore Savings Bonds NewsLatest COE Certificate of Entitlement News
    Latest Johor-Singapore SEZ NewsLatest BTO Build To Order & Sales of Balance NewsLatest STI Straits Times Index NewsLatest SGX Dividends, Share Price NewsLatest Bonds Market NewsLatest Singapore Stocks To Buy NewsLatest Singapore Economy News
    View More