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Armed with new retail brands, Malaysia malls go all out to court shoppers 

Tan Ai Leng

Published Mon, Feb 20, 2023 · 05:50 AM
    • The first Paris Baguette outlet in Pavilion Kuala Lumpur opened in January 2023 and constantly sees long queues.
    • Analysts said shopping traffic may have returned to pre-pandemic levels, but occupancy and rental rates have yet to fully recover.
    • Malaysia's mall operators are reconfiguring their space and tenant mix to attract shoppers and improve their sales, including Starhill Gallery.
    • Taiwanese bookstore Eslite occupies 6,500 square metres of space at Starhill Gallery in KL.
    • The Eslite Spectrum bookstore from Taiwan at Starhill Gallery
    • The Italian jewelry brand Roberto Coin is one of the latest additions in Malaysia's retail landscape.
    • The first Paris Baguette outlet in Pavilion Kuala Lumpur opened in January 2023 and constantly sees long queues. PHOTO: TAN AI LENG
    • Analysts said shopping traffic may have returned to pre-pandemic levels, but occupancy and rental rates have yet to fully recover. PHOTO: TAN AI LENG
    • Malaysia's mall operators are reconfiguring their space and tenant mix to attract shoppers and improve their sales, including Starhill Gallery. PHOTO: TAN AI LENG
    • Taiwanese bookstore Eslite occupies 6,500 square metres of space at Starhill Gallery in KL. PHOTO: TAN AI LENG
    • The Eslite Spectrum bookstore from Taiwan at Starhill Gallery PHOTO: TAN AI LENG
    • The Italian jewelry brand Roberto Coin is one of the latest additions in Malaysia's retail landscape. PHOTO: TAN AI LENG

    [KUALA LUMPUR] After visiting her parents in Kuala Lumpur on the first day of the Chinese New Year last month, Mavis Ng – a 33-year-old accountant from Malaysia – headed to the city centre to pick up some pastries at the newly-opened Paris Baguette cafe at the Pavilion mall.

    To her surprise, the downtown area, which is usually quiet during the Chinese New Year – at least for the first two or three days – was thronging with people.

    “I couldn’t believe it. I waited nearly an hour to get a table” she told The Business Times.

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