Asean consumers keen to try new digibank players: Visa survey

DIGITAL banking looks to be in vogue in South-east Asia, with three in four consumers telling pollsters that they are keen to venture online for financial services.

And although consumers trust established banks and financial services firms with online-only services, a large majority would also turn to non-financial brands, or even start-ups.

That's according to payments provider Visa's latest Consumer Payment Attitudes Study, which surveyed more than 5,100 people across seven Asean markets in late 2019.