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With Asean on the rise, European businesses cannot risk playing catch-up

Chris Humphrey
Published Sun, Oct 9, 2022 · 07:25 PM

MORE than any other country or region in the world – think China, India, and Europe – European business leaders continue to regard South-east Asia as a market that has become indispensable in terms of global revenues over the past two years, with many expecting a boom in profit for their operations in the region.

This rings true especially after Asean’s spike in domestic demand as most, if not all, economies fully reopen after the Covid-19 pandemic.

Against the backdrop of ongoing geopolitical tensions, rising inflation and global supply chain di…

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