ASIAN investment house CGS International Securities, formerly CGS-CIMB Securities, aims to ride on the reach of its Chinese state-owned shareholder China Galaxy Securities, to clear the path for regional businesses to penetrate the Chinese market, and for Chinese enterprises to expand regionally.

This is part of the broking and investment house’s rebranding strategy that was unveiled on Thursday (Apr 18), following the completion of China Galaxy’s acquisition barely four months ago. CGS International wants to position itself as the international arm of China Galaxy – China’s fourth-largest securities firm with more than 16 million customers globally.

“There has never been an Asian-born broker that has dominated the Asian market, and we aim to fill that space... becoming the go-to investment house in Asia,” said Carol Fong, group chief executive officer of CGS International, in an interview with The Business Times.