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Indonesian digital lender Superbank betting on the underbanked to supercharge growth

As one of the country’s first digital banks, it aims to serve lower-income groups and leverage the ecosystems of major shareholders Grab, Singtel and Emtek

    • Superbank's Tigor Siahaan: "The bottom of the pyramid is very important to us because the more opportunity you give them, the multiplier for the country is bigger."
    • Superbank's Tigor Siahaan: "The bottom of the pyramid is very important to us because the more opportunity you give them, the multiplier for the country is bigger." PHOTO: SUPERBANK
    Published Mon, Nov 25, 2024 · 05:00 AM

    [JAKARTA] After nearly 30 years in traditional banking, Tigor Siahaan thought he had seen it all. But when he took on the task of building one of Indonesia’s first digital banks Superbank – owned by Indonesia conglomerate Emtek, as well as Grab and Singtel – he found himself going back to the drawing board.

    “I have managed and run a number of banks in my career, but I had never built one,” said the president-director of Superbank. “I had to put everything in place, including hiring the full team.”

    It was no doubt a steep learning curve, especially when marrying technology and banking, which called for a new mindset and approach.

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