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Indonesia’s TikTok Shop ban to hit sellers, sparks regulatory debate on social commerce

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Published Mon, Oct 2, 2023 · 05:00 AM
    • A sales promoter showcasing a dress as she livestreams on an e-commerce platform at a shop in Depok, Indonesia.
    • A sales promoter showcasing a dress as she livestreams on an e-commerce platform at a shop in Depok, Indonesia. PHOTO: EPA-EFE

    [JAKARTA] Dava lost his job before he even got started. The 24-year-old had received an offer as a livestream manager for a fashion brand that sells goods on TikTok, before Indonesia’s government announced a ban on TikTok Shop last week.

    “As the announcement made the news, I was contacted by the company,” he said. “They cancelled the offer letter they had previously extended to me. I was speechless, I don’t know what to tell my parents.”

    During a press conference in Jakarta on Sep 27, Trade Minister Zulkifli Hasan said there will be a one-week grace period before new rules prohibiting in-platform transactions on social media platforms such as TikTok kick in.

    AseanAsean BusinessTikTokIndonesiaE-commerce

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