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From post-war hardships to ‘era of national rise’: Vietnam’s family firms face first succession test

The transition is reshaping not just companies, but also the trajectory of the country’s private sector as the primary economic growth engine

Jamille Tran
Published Thu, Apr 30, 2026 · 01:30 PM
    • As leadership transitions unfold at Vietnam’s family businesses, successors are stepping into management roles. From left: Biti's CEO Vuu Le Quyen, SHB vice-chairman cum deputy CEO Do Quang Vinh, and AgriS chairperson Dang Huynh Uc My.
    • Family-driven firms are estimated to make up as much as 80% of Vietnam's private sector, yet most are only one generation old.
    • As leadership transitions unfold at Vietnam’s family businesses, successors are stepping into management roles. From left: Biti's CEO Vuu Le Quyen, SHB vice-chairman cum deputy CEO Do Quang Vinh, and AgriS chairperson Dang Huynh Uc My. IMAGE: BT VISUAL
    • Family-driven firms are estimated to make up as much as 80% of Vietnam's private sector, yet most are only one generation old. IMAGE: JAMILLE TRAN, BT; WITH ASSISTANCE FROM AI

    [HO CHI MINH CITY] Vietnam is entering its first large-scale generational handover.

    Family-driven firms are estimated to make up as much as 80 per cent of the country’s private sector, yet most are only one generation old – having flourished in the four decades following the market-oriented “Doi Moi” reforms of the late 1980s.

    That leaves Vietnam without an established succession playbook, even as businesses navigate what the country’s top leader To Lam calls an “era of national rise”, marked by the private sector’s elevation as the main growth engine and sweeping reforms to achieve high-income status within two decades.