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Intel pivoting towards AI to regain leadership in chip making

Tan Ai Leng

Published Wed, Oct 4, 2023 · 12:30 PM
    • Steve Long, Intel's corporate VP and general manager for the Asia-Pacific and Japan, says the world is going into a generational shift where “AI will be everywhere".
    • Intel Malaysia's chip testing facility in Kulim, Kedah. Intel Malaysia has 12 key functions, including advanced packaging, die preparation and sorting, assembly and testing, system integration and product design for parts of Intel's products.
    • Intel's facilities in Penang and Kulim in Kedah have a combined space of 900,000 square feet, with over 15,000 employees.
    • Steve Long, Intel's corporate VP and general manager for the Asia-Pacific and Japan, says the world is going into a generational shift where “AI will be everywhere". PHOTO: INTEL
    • Intel Malaysia's chip testing facility in Kulim, Kedah. Intel Malaysia has 12 key functions, including advanced packaging, die preparation and sorting, assembly and testing, system integration and product design for parts of Intel's products. PHOTO: INTEL
    • Intel's facilities in Penang and Kulim in Kedah have a combined space of 900,000 square feet, with over 15,000 employees. PHOTO: INTEL

    [PENANG] The rising demand for artificial intelligence (AI) has disrupted the global semiconductor industry, as key players enter a race to offer more powerful, more efficient hardware to support the growing AI workload.

    Intel, one of the world’s largest semiconductor chip manufacturers by revenue, is pivoting towards the AI arena in its quest to take back the No 1 spot in the industry. The pole position is now held by Taiwan Semiconductor Manufacturing Company (TSMC), with its new AI-powered processors.

    Steve Long, Intel’s corporate vice-president and general manager for the Asia-Pacific and Japan, said the world is undergoing a generational shift in which “AI will be everywhere”.

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