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Kopiko coffee candy hitting a sweet spot for Mayora

Savvy product placement puts Indonesian company on the crest of a popularity and stock price wave

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Published Tue, May 25, 2021 · 09:50 PM

    Jakarta

    SNACKS are a big business in Indonesia, and Indonesians love their home-grown brands, with the domestic confectionary sector estimated to make about US$10 billion in sales each year.

    Korean drama fans in Indonesia were understandably thrilled to see one of their own favourite brands featured in the hit television series, Vincenzo.

    IndonesiaAsean

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