Malaysia’s EV race accelerates as Proton moves up launch in booming market

MALAYSIA is experiencing a surge in interest in electric vehicles (EVs) as more players enter the market, with national carmakers racing to launch affordable models to capture the growing mass market demand.

Proton, the national carmaker, revealed the camouflage model of its first EV, the Proton e.Mas, in early August, entering the fiercely competitive EV market currently dominated by foreign brands.

Deputy CEO Roslan Abdullah did not disclose the price but said that affordability, reduced range anxiety and convenience will be key selling points for Proton in the competitive EV landscape.