OCBC, Disney to begin five-year collaboration in Singapore, Malaysia, Indonesia
The bank aims to attract 100,000 sign-ups for its new MyOwn Account within the next year
OCBC and Disney have announced a five-year strategic collaboration across three of the Singapore bank’s five core markets – Singapore, Malaysia and Indonesia.
OCBC said this initiative would accelerate its drive to quadruple the number of new-to-bank customers in the South-east Asia core markets by 2029.
The partnership with Disney began on Tuesday (Oct 15) with the soft launch of the OCBC MyOwn Account on the bank’s app.
The MyOwn Account allows those aged between seven and 15 to operate their own bank accounts via the OCBC Digital app, within controls set by their parents.
The official launch took place on Oct 20 at OCBC’s Wisma Atria branch along Orchard Road, which was decked out with Disney and Marvel decorations.
OCBC said after the launch that it aims to attract 100,000 account sign-ups within a year. Parents have indicated their interest to open accounts for about 8,000 children since the pre-registration opened on Sep 3.
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Under the partnership with Disney, select OCBC cards and bank accounts will feature Disney designs, or be bundled together with Disney premiums and merchandise by mid-2025, said OCBC.
In addition, financial literacy content in the form of comics and activity sheets – featuring Disney characters Ralph and Vanellope from Disney’s Wreck-It Ralph – will be available digitally on the bank’s app and website, as well as in print at the Wisma Atria branch.
More than 100,000 physical copies of the comic will also be distributed to students at 110 secondary schools in Singapore.
OCBC’s head of global consumer financial services Sunny Quek said that OCBC is the first bank in South-east Asia to launch Disney-themed cards.
“Collaborations like these enable us to attract new customers and bring to the market products and services that are not based on pricing or rates alone,” he said.
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