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Oona Insurance eyes Thailand and Vietnam as S-E Asia economies near US$5,000 per capita milestone

The Singapore-based general insurer is ramping up its expansion in the region

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    • Oona Insurance group CEO Abhishek Bhatia says South-east Asia’s general insurance market is ripe for disruption if companies can marry new technologies with existing channels using sales agents.
    • Oona Insurance group CEO Abhishek Bhatia says South-east Asia’s general insurance market is ripe for disruption if companies can marry new technologies with existing channels using sales agents. PHOTO: OONA INSURANCE

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    Shoeb Kagda

    Published Tue, Aug 12, 2025 · 11:21 AM

    [JAKARTA] Oona Insurance – a Singapore-headquartered general insurer founded in 2021 and backed by private equity firm Warburg Pincus – is ramping up its South-east Asia expansion, according to its top executive.

    Group chief executive officer Abhishek Bhatia told The Business Times that Oona plans to launch a new slate of products to tap the region’s rising per capita incomes and shifting consumer habits.

    Already present in Indonesia and the Philippines, the company is targeting acquisitions in Thailand and Vietnam, while also eyeing further deals in its existing markets. 

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