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Rolex to runways: Vietnam’s luxury retail king leads a family empire built on discipline

Johnathan Hanh Nguyen is now looking to grow his half-a-billion-dollar conglomerate some more

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Jamille Tran

Jamille Tran

Published Mon, Jan 26, 2026 · 01:00 PM
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    • Johnathan Hanh Nguyen is the founder and chairman of Imex Pan Pacific Group, which has interests in high fashion, food and beverage, duty-free retail and airport services.
    • Johnathan Hanh Nguyen is the founder and chairman of Imex Pan Pacific Group, which has interests in high fashion, food and beverage, duty-free retail and airport services. IMAGE: BT VISUAL, CARTIER, ROLEX, CONRAN OCTOPUS, BURBERRY; WITH ASSISTANCE FROM AI

    Inside Asia’s family empires: How they are transforming to seize the next stage of growth

    [HO CHI MINH CITY] If, while in Vietnam, you buy a Swiss-made Rolex timepiece, a Burberry trench coat or a diamond-set Cartier bracelet, there is a good chance that the sale ran through one man’s half-a-billion-dollar network.

    He is Johnathan Hanh Nguyen, the country’s “King of Luxury Brands”.

    Asia-PacificAsean BusinessAseanLuxury GoodsRetailAviationAirportsVietnamBehind the name

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