Rolex to runways: Vietnam’s luxury retail king leads a family empire built on discipline

Inside Asia’s family empires: How they are transforming to seize the next stage of growth

[HO CHI MINH CITY] If, while in Vietnam, you buy a Swiss-made Rolex timepiece, a Burberry trench coat or a diamond-set Cartier bracelet, there is a good chance that the sale ran through one man’s half-a-billion-dollar network.

He is Johnathan Hanh Nguyen, the country’s “King of Luxury Brands”.