Singapore consumer, F&B brands go all out to tap Indonesia’s growing middle class

[JAKARTA] With nearly a decade’s experience of operating in Indonesia, Singapore fashion label Love, Bonito wants to further expand within – and beyond – its capital, and head to other populous cities such as Medan (in North Sumatra) and Bandung (in West Java).

The company currently has three stores in South-east Asia’s most-populous country; all are in Jakarta. Suzanne Simanjuntak, the company’s country director for Indonesia, wants to double that number by the end of this year, with at least one new branch in a different city.

Apart from retail, she said Love, Bonito – which first entered Indonesia in 2015 – is looking to grow its e-commerce presence and capture a larger slice of the country’s huge online marketplace.