Singapore eldercare startup Aire eyes Malaysia expansion as revenue hits seven figures
Within two years, it has secured shelf space for its adult incontinence products in 100 outlets including FairPrice and Sheng Siong
[SINGAPORE] Eldercare start-up Aire is eyeing Malaysia as its next market after hitting annual revenue of seven figures and expanding to 100 retail stores in just two years.
The Singapore company, which sells adult incontinence products designed for Asian seniors, aims to enter Malaysia within six to 12 months with a similar strategy – combining online sales and select offline retail partnerships, said founder Nivedita Venkateish.
Aire currently operates across 100 points of sale in Singapore, including supermarkets FairPrice and Sheng Siong, as well as pharmacies in the National Healthcare Group and SingHealth clusters. It also sells on platforms such as Shopee, Lazada and TikTok Shop.
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