‘Size matters’ as Axiata guns for bigger share in key markets, says CEO
To ensure a return on investment, the telco giant is seeking to raise its market share in Indonesia to around 25%
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[KUALA LUMPUR] Axiata Group – one of the largest telcos in Asia (*see amendment note) – is set to grow its market share in Indonesia to at least 20 per cent following a series of mergers in the country over the past two years, its top executive said.
“Size does matter. If we couldn’t be No 1 or No 2, it would be best – necessary – to have a sizeable market share of around 20 to 25 per cent to ensure a return on investment,” chief executive and managing director Vivek Sood told The Business Times in an interview.
Axiata Group – listed on Bursa Malaysia with a market capitalisation of nearly RM24 billion (S$6.9 billion) – is one of the largest telcos in Asia, with operations in nine countries and serving over 160 million customers.
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