Succession is about passing the mission, not assets: Sariguna makes a splash in Indonesia’s water market
The company credits its agility to having gained a strong foothold in South-east Asia’s largest consumer market
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[JAKARTA] Two years into her tenure at Sariguna Primatirta, Melisa Tanoko has leaned on her father’s advice: for a smaller player, agility and speed can be the sharpest edge against giant rivals.
She has put that mantra to work on TikTok Live Shopping, driving Sariguna’s near-daily sales of bottled still water and helping the company gain a foothold in one of South-east Asia’s most fiercely contested consumer markets.
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