Succession is about passing the mission, not assets: Sariguna makes a splash in Indonesia’s water market

Inside Asia’s family empires: How they are transforming to seize the next stage of growth

[JAKARTA] Two years into her tenure at Sariguna Primatirta, Melisa Tanoko has leaned on her father’s advice: for a smaller player, agility and speed can be the sharpest edge against giant rivals.

She has put that mantra to work on TikTok Live Shopping, driving Sariguna’s near-daily sales of bottled still water and helping the company gain a foothold in one of South-east Asia’s most fiercely contested consumer markets.