The Business Times
business-time-50
Asean Business logo
SPONSORED BYUOB logo

How Chinese consumer brands are muscling into South-east Asia

Summarise
google-preferred-sourceAdd BT as a preferred source
    • Chinese consumer brands are expanding at breakneck speed across South-east Asia, snapping up flagship corners and turning passers-by into fans.
    • Chinese consumer brands are expanding at breakneck speed across South-east Asia, snapping up flagship corners and turning passers-by into fans. PHOTO: BLOOMBERG

    Tran Tuan Viet Duc

    Published Thu, Jul 17, 2025 · 09:49 AM

    EVERY tourist arriving in Ho Chi Minh City visits the 110-year-old Ben Thanh Market. Its surrounding streets pulse with local eateries, coffee joints, and souvenir shops.

    Yet amid these Vietnamese staples stands a branch of Miniso, a lifestyle chain that may appear Japanese but is actually Chinese. Since entering Vietnam in 2016, the brand has grown to 66 locations, taking prime spots in malls and bustling street corners.

    It’s not the only one.

    Asia-PacificSouth-east AsiatoysTech In AsiaTech in Asia

    TRENDING NOW

    Tribunal Magistrate Jared Kang described dismissal law as “a little more layered, difficult and unclear than it perhaps needed to be”.

    Firm loses wrongful dismissal case despite following termination clause

    The Vietnamese economy has long relied heavily on bank lending, straining commercial banks as they shoulder the bulk of the financing needed by companies and large infrastructure projects.

    Vietnam seeks US$76 billion a year from capital markets to ease reliance on banks

    Soilbuild and its executive chairman Lim Chap Huat are reportedly seeking unspecified damages over Brookfield’s alleged breach of their agreement.

    Soilbuild’s Lim Chap Huat sues Brookfield, claims it reneged on joint venture: WSJ

    UOB’s asset quality was a recurring theme across all broker notes.

    Citi, OCBC downgrade UOB post-Q2 results; RHB upgrades on valuation

    Latest T-bills Treasury Bills Results & Interest NewsLatest SSB Singapore Savings Bonds NewsLatest COE Certificate of Entitlement News
    Latest Johor-Singapore SEZ NewsLatest BTO Build To Order & Sales of Balance NewsLatest STI Straits Times Index NewsLatest SGX Dividends, Share Price NewsLatest Bonds Market NewsLatest Singapore Stocks To Buy NewsLatest Singapore Economy News
    View More