ThaiBev expected to still dominate domestic market as Thailand eases liquor production laws
High barriers to entry for small producers and entrepreneurs abound, including time needed to build up networks, maintain quality control
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THAILAND’S Lower House recently passed a Bill to promote liquor production by small distilleries and breweries, in a move designed to loosen the grip of the kingdom’s dominant liquor players.
But market watchers believe that the domestic market share of Thai Beverage ( ThaiBev ) is unlikely to be heavily shaken. The maker of Chang Beer has built up an entrenched distribution network in Thailand over several years, and this would be difficult for new entrants to replicate.
New players will also have to navigate the country’s strict advertising rules for alcohol.
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