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As Thailand’s EV adoption grows, its automotive market wrestles with aftershocks 

China EVs have brought price wars, consumer uncertainty and infrastructure concerns 

Summarise
Derryn Wong
Lionel Lim

Derryn Wong &

Lionel Lim

Published Sun, Nov 16, 2025 · 09:00 AM
阅读简体中文版 (beta)
    • A BYD car on display in Thailand.
    • In Thailand, China’s EV brands such as BYD are replicating strategies from their home market – such as boosting sales through price wars.
    • A BYD car on display in Thailand. PHOTO: REUTERS
    • In Thailand, China’s EV brands such as BYD are replicating strategies from their home market – such as boosting sales through price wars. PHOTO: REUTERS

    [SINGAPORE] Imagine buying a car only to see the price slashed by 30 per cent months later.

    That is the conundrum that Thailand’s consumers are facing.  

    China’s electric vehicles (EVs) are commanding an increasing share of the kingdom’s market by offering new technologies at low prices – growing their slice of the pie even as Thailand’s automotive market shrinks amid high household debt, tighter credit lines and macroeconomic headwinds. 

    Electric vehiclesThailandSouth-east AsiaChina car salesBYDHondaSubaruSuzuki

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