The Business Times
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Thailand’s Minor International leans on Europe to weather domestic tourism slump

Europe accounts for 56% of revenue in Q1 2025 but this is expected to increase in the next two quarters during the region’s high season

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    • Minor’s hotels in southern Thailand got a boost from the third season of The White Lotus, the US series about the lavish escapades of the ultra-wealthy, much of which was filmed at four of its properties.
    • Minor’s hotels in southern Thailand got a boost from the third season of The White Lotus, the US series about the lavish escapades of the ultra-wealthy, much of which was filmed at four of its properties. PHOTO: MINOR HOTELS

    Peter Janssen

    Published Mon, Jun 30, 2025 · 07:00 AM

    [BANGKOK] Thailand’s flagging tourism sector, weighed down by a sharp drop in Chinese tourist arrivals, is hurting local hotel operators but the country’s hospitality giant Minor International (Mint) is finding some shelter in its European footprint.

    Dillip Rajakarier, chief executive of Minor Hotels (Minor) and group CEO of Mint, said that there has been a rise in luxury travel from other parts of Asia and Europe.

    “A growing trend we are observing is regional travel – Asia for Asia and Europe for Europe,” he told The Business Times.

    ThailandTourismMinor InternationalAsia-Pacific

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