Thailand’s Minor International leans on Europe to weather domestic tourism slump
Europe accounts for 56% of revenue in Q1 2025 but this is expected to increase in the next two quarters during the region’s high season
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[BANGKOK] Thailand’s flagging tourism sector, weighed down by a sharp drop in Chinese tourist arrivals, is hurting local hotel operators but the country’s hospitality giant Minor International (Mint) is finding some shelter in its European footprint.
Dillip Rajakarier, chief executive of Minor Hotels (Minor) and group CEO of Mint, said that there has been a rise in luxury travel from other parts of Asia and Europe.
“A growing trend we are observing is regional travel – Asia for Asia and Europe for Europe,” he told The Business Times.
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