Vietnam set for a wave of global hotel brands amid booming demand for travel
As the country’s tourism industry recovers and evolves, experts weigh in on its strategy to attract high-spenders
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[HO CHI MINH CITY] SOARING demand for travel in Vietnam this year is being powered by foreign arrivals – already higher than in pre-pandemic times – as well as a thriving domestic tourism industry. These twin trends have put the South-east Asian country on track to attract a major influx of global hotel brands in the coming years.
This shift is being anticipated despite an ongoing oversupply of high-end hospitality properties in the country’s coastal destinations.
According to a note issued by Savills Hotels in late July, this trend has accelerated, particularly after the pandemic. Many hotels are undergoing brand conversions or upgrades.
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