Vietnam set for a wave of global hotel brands amid booming demand for travel

[HO CHI MINH CITY] SOARING demand for travel in Vietnam this year is being powered by foreign arrivals – already higher than in pre-pandemic times – as well as a thriving domestic tourism industry. These twin trends have put the South-east Asian country on track to attract a major influx of global hotel brands in the coming years.

This shift is being anticipated despite an ongoing oversupply of high-end hospitality properties in the country’s coastal destinations.

According to a note issued by Savills Hotels in late July, this trend has accelerated, particularly after the pandemic. Many hotels are undergoing brand conversions or upgrades.