Vietnam’s condiment king Masan Consumer wants to spice things up in South-east Asia, China
The maker of household brands such as Chinsu, Nam Ngu and Omachi aims to double global revenue share in three years
[HO CHI MINH CITY] With its move to the big league – the Ho Chi Minh City Stock Exchange (HoSE) – slated for this month, Vietnam’s leading maker of chilli, fish and soy sauces, Masan Consumer, is saucing up its global expansion.
It is strengthening marketing and distribution efforts for multi-brand entry in neighbouring markets from Laos, Myanmar and Cambodia to southern China.
“These markets share Asian consumer habits and tastes, as well as a similar consumption level and purchasing power with Vietnam,” said Masan Consumer chief executive Truong Cong Thang at a recent roadshow on its upcoming upgrade to the main bourse.
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