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Asia-Pac hotels taking 'strategic' tack with Covid-19, NUS study finds
Instead of lowering room rates, they offer value-added packages and promotions, and target new market segments
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Annabeth Leow
Published Sun, Mar 15, 2020 · 09:50 PM
Singapore
DESPITE the hit to business from the Covid-19 pandemic, hotels in the Asia-Pacific are less likely to lower room rates than hotels elsewhere.
That's even as the priority for three-fifths of regional hoteliers is on building occupancy, which has fallen by more than 15 per cent since the deadly disease emerged from Wuhan.
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