Bell Pottinger Asia rebrands as Klareco Communications

Singapore

THE Asian arm of global public relations (PR) firm Bell Pottinger announced on Friday that it is rebranding under a new name with a new ownership structure - just days after it said its operations in Singapore and Asia were unaffected by the scandal in South Africa.

The company, which will be named Klareco Communications, will also have a new e-mail address and website. Operations under Klareco Communications are expected to commence "in the coming days", Ang Shih-Huei, CEO of Klareco Communications, said in a note to clients on Friday.