BMW’s first Asian head for Asia-Pacific sales wants to foster more talent from region
Ritu Chandy says staying agile is a key advantage for the German carmaker
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[SINGAPORE] Ritu Chandy is the first Asian to take up one of BMW Group’s most significant roles for this part of the world – and more.
In October 2025, Chandy became BMW Group’s sales region head for the Asia-Pacific, Eastern Europe, Middle East and Africa. This covers more than 60 markets and nearly 15 per cent of the German automaker’s total sales, though it does not include China.
“I suppose it is unique, as we have not had a non-European senior vice-president leading the region,” she told The Business Times in the first media interview in her new capacity.
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