BMW’s first Asian head for Asia-Pacific sales wants to foster more talent from region

[SINGAPORE] Ritu Chandy is the first Asian to take up one of BMW Group’s most significant roles for this part of the world – and more.

In October 2025, Chandy became head of BMW Group sales region for Asia-Pacific, Eastern Europe, Middle East and Africa. This covers more than 60 markets and nearly 15 per cent of the German automaker’s total sales, though it does not include China.

“I suppose it is unique, as we have not had a non-European, senior vice-president leading the region,” she told The Business Times in a first media interview in her new capacity.