Burnout, boredom or bad PR? Global study aims to uncover why accounting’s losing its shine

[SINGAPORE] The International Federation of Accountants (Ifac) is leading a global study that aims to measure the attractiveness of the accounting profession, assess talent retention, and understand the reasons behind attrition in the sector.

Work on the study began nine months ago and preliminary results are expected in the second half of this year, said Ifac chief executive officer Lee White in an interview with The Business Times.

The study, which will survey accountants around the world, is conducted in partnership with the Global Public Policy Committee – a forum comprising the six largest international accounting networks: BDO, Deloitte, EY, Grant Thornton, KPMG and PwC.