BYD’s move to self-distribution in Australia may be the start of a regional pattern
DIY distribution could help the China EV giant gain margin and boost its exports quickly, though it also puts pressure on dealers
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[SINGAPORE] China electric vehicle (EV) giant BYD’s move to distribute its own vehicles in Australia could be the prelude to a similar strategy in South-east Asia – a move that would boost its margins, but hurt the dealer ecosystem.
In May, BYD said it would take over distributorship of its vehicles in Australia from current appointee EV Direct, which had been its distributor there since 2022.
Australia has become a major regional market for BYD. The brand sold 20,458 cars there in 2024 – up 65 per cent year on year. It aims to sell 50,000 in 2025.
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