CAG and STB in S$35 million partnership to lure visitors
Both organisations will roll out joint marketing campaigns globally and within key markets
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IN their biggest tie-up yet, Changi Airport Group (CAG) and the Singapore Tourism Board (STB) are investing S$35 million in a two-year partnership to boost visitorship to Singapore and Changi Airport.
Aside from initiatives that showcase the nation and the airport, both organisations will roll out joint marketing campaigns both globally and within key markets such as Australia, Indonesia, China and India. This comes as STB and CAG are working towards a sustainable annual growth in visitor arrivals of 3-4 per cent over the next decade.
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