Campaign touting France's attractions launched
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Singapore
THE national agency supporting the international development of France's economy, Business France, is on a charm offensive to woo Singapore investors and tourists, with the launch of the Creative France campaign in Singapore on Friday.
The campaign focuses on three key fields - high technology, aeronautics and gastronomy - as France, already the world's most-visited tourist destination, aims to attract 100 million foreign tourists a year by 2020, up from some 84 million currently. Close to 100,000 Singaporeans visited France last year.
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