SUBSCRIBERS
Consumer insights and trends seminar open for registration
Published Thu, Nov 1, 2018 · 09:50 PM
Singapore
CONSUMERS in emerging countries are more receptive to innovation and disruption than those in developed countries - and yet, bigger marketing budgets are being thrown into media buys and product launches in developed countries.
This paradox, it would seem, cries out for a rethink of marketing investments and strategies in emerging markets, said Garick Kea, Nielsen Singapore's director of consumer insights.
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