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Despite travel curbs, Greater China still a key tourism market for Singapore: STB

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Annabeth Leow

Annabeth Leow

Published Thu, Jun 2, 2022 · 05:30 PM
    • Chinese tourists at Singapore's Merlion Park in February 2018, before the pandemic. Travellers from Greater China used to make up nearly one-quarter of international visitor arrivals.
    • Chinese tourists at Singapore's Merlion Park in February 2018, before the pandemic. Travellers from Greater China used to make up nearly one-quarter of international visitor arrivals. PHOTO: BT FILE

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    THE Singapore Tourism Board (STB) is doubling down on promoting the Republic in the Greater China region, even though planners do not expect a near-term recovery in visitors from there.

    Earlier this week, the STB launched a tender for public relations (PR) and marketing services in Hong Kong – which The Business Times (BT) understands was part of a standard procurement exercise, after the conclusion of its latest contract with PR agency Sinclair Communications.

    Juliana Kua, assistant chief executive of the STB’s international group, said that “we are focusing active marketing on key regions and markets that have reopened” in the immediate term, such as South-east Asia, India, Australia, Europe, the United States and South Korea.

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    Singapore Tourism BoardSingapore tourismAdvertising/marketingChina

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