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Blackstone, KKR drive surge in private-equity deals in Korean beauty

Recent investments by Blackstone and KKR could help push deals made this year in sector past those in 2024

Wong Chia Peck
Published Mon, Sep 15, 2025 · 07:00 AM
    • The increase in K-beauty dealmaking is riding on the “Hallyu” or Korean wave. Interest in Korean pop culture is spilling over to fuel demand for beauty products such as skincare and cosmetics.
    • The increase in K-beauty dealmaking is riding on the “Hallyu” or Korean wave. Interest in Korean pop culture is spilling over to fuel demand for beauty products such as skincare and cosmetics. PHOTO: REUTERS

    [SINGAPORE] From a premium hair salon chain to the popular skincare and make-up brand Skinfood, private-equity (PE) investors are scooping up assets in the hot South Korean cosmetic products and personal care sector.

    The latest investments by PE giants Blackstone and KKR – their first acquisitions in the K-beauty sector – could push 2025 moves past the total value of deals logged last year, according to data compiled by The Business Times.

    KKR announced on Sep 4 that it would fully acquire South Korean cosmetics packaging company Samhwa Co from TPG for around US$528 million. This came two days after Blackstone said that it was making a “significant investment” in South Korean premium haircare business Juno. While the world’s largest alternative asset manager did not disclose the terms, Blackstone is reportedly buying a majority stake in Juno that would value the company at 800 billion won (S$739 million).

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